Your Image Impacts Your Brand
I lived in Washington, DC for over 20 years. When spring breaks in the metro city, people start taking off all their clothes. (Well as much as they can get by with.) Now Lady Di has no problem with this during your leisure time, especially at the beach but at work this can be problematic.
Spring is here which means summer is next. So in hopes of saving some people embarrassment and bad branding, just a few tips to get you started.
If you look in the mirror before you walk out to work please ask yourself the following question:
If you answered yes to these questions, please take the time to change your attire for the work day.
Always dress for the occasion. When in doubt dress conservatively. Don’t think people are not checking you out. Does your appearance represent your brand? Does it represent who you are? Yes, it matters.
Everyone brands you – family, politicians, marketers, your supervisor and coworkers. If you don’t take control of your brand, you could be stuck with how others judge you and not how you want to be judged.
Just a few thoughts from Lady Di on creating and sustaining your professional brand.